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With Everyone Watching Women's Sports, The WTA Tries Another Rebrand
To a casual fan who might enjoy Wimbledon and the U.S. Open, it isn’t obvious that the sport is also happening in the intervening months, all year long, or that those intervening tournaments are operated by the WTA. That’s the essential challenge of trying to sell the WTA: crafting a coherent identity for a highly decentralized game played by solitary athletes locked in zero-sum competition.
To a casual fan who might enjoy Wimbledon and the U.S. Open, it isn’t obvious that the sport is also happening in the intervening months, all year long, or that those intervening tournaments are operated by the WTA. That’s the essential challenge of trying to sell the WTA: crafting a coherent identity for a highly decentralized game played by solitary athletes locked in zero-sum competition.
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