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‘Wicked’ $350M Promo Push Unprecedented For A Hollywood Studio; Bewitches Target, Lexus, Starbucks & More
Universal's promotional partner campaign for 'Wicked' is valued at a record-breaking $350 million, biggest for any Hollywood studio. Brands include Target, Lexus, Google Android
Universal's promotional partner campaign for 'Wicked' is valued at a record-breaking $350 million, biggest for any Hollywood studio. Brands include Target, Lexus, Google Android
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