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Warner Bros. Gambles on Hollywood-First Strategy for Max in Asia
(Bloomberg) -- Warner Bros. Discovery Inc. is rolling out its Max streaming service in Asia this week with a contrarian strategy: Rather than investing billions of dollars in local content to attract new subscribers, it’s banking on its flow of big Hollywood movies and TV shows.Most Read from BloombergZimbabwe City of 700,000 at Risk of Running Dry by Year-EndSaudi Neom Gets $3 Billion Loan Guarantee From Italy Export Credit Agency SaceThe Urban-Rural Divide Over Highway Expansion and EmissionsT
(Bloomberg) -- Warner Bros. Discovery Inc. is rolling out its Max streaming service in Asia this week with a contrarian strategy: Rather than investing billions of dollars in local content to attract new subscribers, it’s banking on its flow of big Hollywood movies and TV shows.Most Read from BloombergZimbabwe City of 700,000 at Risk of Running Dry by Year-EndSaudi Neom Gets $3 Billion Loan Guarantee From Italy Export Credit Agency SaceThe Urban-Rural Divide Over Highway Expansion and EmissionsT
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