Viral $10,000+ Summer Game Fest billboard paying respects to fallen Hi-Fi Rush and Redfall studios nearly put Xbox boss Phil Spencer on blast, but "it's about the people, our friends who got laid off"

The tribute is "way cooler than just throwing up an ad for one of our games," says the CEO of the publisher behind it

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Jun 8, 2024 - 21:30

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The tribute is "way cooler than just throwing up an ad for one of our games," says the CEO of the publisher behind it