The business of faith: How India can tap into its ₹1.2 lakh crore religious tourism potential
Maha Kumbh 2024 attracted 600-660 million visitors, far exceeding projections. With per-capita expenditure at ₹2,000, total spend reached ₹1.2 lakh crore. The potential for developing religious tourism as a growth engine is highlighted, emphasizing the need for infrastructure, comfort, and sustained publicity.
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