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SPORT(EL) Spotlight: What Next for Cricket as it Continues its Growth Journey?
Cricket is the seventh most valuable sport globally by media rights revenues, according to the forthcoming 2024 SportBusiness Global Media Report. This puts it ahead of motorsport, golf and tennis.
Cricket is the seventh most valuable sport globally by media rights revenues, according to the forthcoming 2024 SportBusiness Global Media Report. This puts it ahead of motorsport, golf and tennis.
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