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Saudi Arabia to reportedly launch boxing league with UFC and WWE owner amid 'sportwashing' push
Saudi Arabia’s Public Investment Fund is reportedly partnering with TKO Group Holdings, the parent company of WWE and UFC, to launch a new boxing league. It’s the latest in Saudi Arabia’s aggressive push in the sporting world which has been labelled as ‘sportswashing’ by its critics.
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Saudi Arabia’s Public Investment Fund is reportedly partnering with TKO Group Holdings, the parent company of WWE and UFC, to launch a new boxing league. It’s the latest in Saudi Arabia’s aggressive push in the sporting world which has been labelled as ‘sportswashing’ by its critics.
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