PVR’s Ajay Bijli says content is the issue, not ticket pricing: ‘Have seen customers come only for food, leave without watching the movie’

PVR's Ajay Bijli said that ticket prices affecting the performance of Bollywood films is just a 'perception'. claiming that the real problem is the quality of the content.

Jun 25, 2024 - 13:00
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PVR’s Ajay Bijli says content is the issue, not ticket pricing: ‘Have seen customers come only for food, leave without watching the movie’
PVR's Ajay Bijli said that ticket prices affecting the performance of Bollywood films is just a 'perception'. claiming that the real problem is the quality of the content.

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