Promotional tool or cheating the audience? Insiders uncover murky world of 'fake' box office collections in India

HT investigates the phenomenon of ‘inflation’ of box office collections in Indian cinema, and how earnings have now become a PR tool for filmmakers.

Dec 2, 2024 - 05:30
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Promotional tool or cheating the audience? Insiders uncover murky world of 'fake' box office collections in India
HT investigates the phenomenon of ‘inflation’ of box office collections in Indian cinema, and how earnings have now become a PR tool for filmmakers.

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