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Premiumisation in Indian spirits accelerating with income growth: Pernod
The premiumisation of the liquor industry is happening very fast, helped by trends such as growth in disposable income and young generation's aspirations to have a more elevated experience, French spirit maker Pernod Ricard India MD Jean Touboul said on Friday.
The premiumisation of the liquor industry is happening very fast, helped by trends such as growth in disposable income and young generation's aspirations to have a more elevated experience, French spirit maker Pernod Ricard India MD Jean Touboul said on Friday.
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