
Last Friday, AI startup OpenAI filed a new application to trademark products associated with its brand — "OpenAI" — with the U.S. Patent and Trademark Office (USPTO). OpenAI last year confirmed that it was working with former Apple designer Jony Ive on a hardware project, and the startup's CEO, Sam Altman, on Sunday told Korean outlet The Elect that OpenAI hopes to develop AI-powered consumer hardware "through partnerships with multiple companies." OpenAI's trademark application also mentions robots — specifically "user-programmable humanoid robots" and "humanoid robots having communication and learning functions for assisting and entertaining people."