Making Dollars Out of Scents: Inside the Retail Smell Wars

It’s not just hotels and casinos that are spritzing their essence into the air these days. Here in L.A., businesses from Bird Streets to Balenciaga to HD Buttercup are suddenly all in on "olfactory branding."

Mar 23, 2025 - 21:30
 0  4
Making Dollars Out of Scents: Inside the Retail Smell Wars
It’s not just hotels and casinos that are spritzing their essence into the air these days. Here in L.A., businesses from Bird Streets to Balenciaga to HD Buttercup are suddenly all in on "olfactory branding."

What's Your Reaction?

like

dislike

love

funny

angry

sad

wow