India’s sachet pioneer’s Velvette brand has a new home: Reliance

In the 1980s and 1990s, Velvette shampoo was a household name in Tamil Nadu, riding on the success of affordable sachets introduced by founder C.K. Rajkumar

Feb 14, 2025 - 15:30
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India’s sachet pioneer’s Velvette brand has a new home: Reliance
In the 1980s and 1990s, Velvette shampoo was a household name in Tamil Nadu, riding on the success of affordable sachets introduced by founder C.K. Rajkumar

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