In beauty business, Bollywood stars find profits more elusive than fame

Only one celebrity-owned brand turns profit in India's $21 billion beauty market, as actresses discover star power alone can't guarantee success in competitive cosmetics industry.

Dec 30, 2024 - 09:00
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In beauty business, Bollywood stars find profits more elusive than fame
Only one celebrity-owned brand turns profit in India's $21 billion beauty market, as actresses discover star power alone can't guarantee success in competitive cosmetics industry.

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