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Ibis a mid-market, not a budget, brand in India, says InterGlobe Hotels CEO
Ibis Hotels, a joint venture of InterGlobe and French hotel company Accor, is maintaining its focus on tier I cities in India, aiming for mid-market positioning. The company plans to expand its footprint by targeting key urban centres to meet the growing demand for quality accommodations.
Ibis Hotels, a joint venture of InterGlobe and French hotel company Accor, is maintaining its focus on tier I cities in India, aiming for mid-market positioning. The company plans to expand its footprint by targeting key urban centres to meet the growing demand for quality accommodations.
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