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Global Hotel Alliance, Now 20, Seeks Corporate Niche
The Global Hotel Alliance network of independent hotels, founded 20 years ago, in recent years has continues to grow, adding properties throughout the world and reaching a new peak in 2023 in bookings under its GHA Discovery loyalty program. GHA CEO Chris Hartley spoke with BTN about the state of the network, business travel trends and the promise of direct booking.
The Global Hotel Alliance network of independent hotels, founded 20 years ago, in recent years has continues to grow, adding properties throughout the world and reaching a new peak in 2023 in bookings under its GHA Discovery loyalty program. GHA CEO Chris Hartley spoke with BTN about the state of the network, business travel trends and the promise of direct booking.
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