Despite record women’s football fandom, brands shouldn’t expect a ‘tap in’

Unilever’s Nuria Hernández Crespo is excited to welcome the Women’s World Cup to her doorstep in Brazil. She argues that brands must commit to more than run-of-the-mill sponsorships to help grow the game.

May 25, 2024 - 16:00
 0  5
Despite record women’s football fandom, brands shouldn’t expect a ‘tap in’
Unilever’s Nuria Hernández Crespo is excited to welcome the Women’s World Cup to her doorstep in Brazil. She argues that brands must commit to more than run-of-the-mill sponsorships to help grow the game.

What's Your Reaction?

like

dislike

love

funny

angry

sad

wow