Brand Watch: Why investing in ‘soft’ skills makes hard-headed business sense

How might disadvantaged young people increase their likelihood of career success in today’s ever more technology-driven economy? The answer is not, as you might think, to learn to write code or master search-engine optimisation (valuable as these may be): instead, it’s to find yourself a mentor.

Feb 24, 2025 - 08:30
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Brand Watch: Why investing in ‘soft’ skills makes hard-headed business sense
How might disadvantaged young people increase their likelihood of career success in today’s ever more technology-driven economy? The answer is not, as you might think, to learn to write code or master search-engine optimisation (valuable as these may be): instead, it’s to find yourself a mentor.

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