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Bollywood's shift to streaming giants raises concerns over content diversity & market control
Bollywood is witnessing a shift where a few major streaming platforms like Netflix, Amazon Prime Video, and JioHotStar dominate the content market. This has turned the industry into a buyers' market, limiting variety and slowing content production. Streamers are negotiating hard, and costs have been cut by 40%, impacting content and actor fees.
Bollywood is witnessing a shift where a few major streaming platforms like Netflix, Amazon Prime Video, and JioHotStar dominate the content market. This has turned the industry into a buyers' market, limiting variety and slowing content production. Streamers are negotiating hard, and costs have been cut by 40%, impacting content and actor fees.
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