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Bollywood producers go regional to beat box office blues
Hindi film studios are shifting focus to regional language films to counter the industrys downturn. They are leveraging faster turnaround times and lower costs of production and promotion in regional cinema. This strategy addresses the audience's increasing preference for culturally resonant, original stories.
Hindi film studios are shifting focus to regional language films to counter the industrys downturn. They are leveraging faster turnaround times and lower costs of production and promotion in regional cinema. This strategy addresses the audience's increasing preference for culturally resonant, original stories.
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