Bollywood kin ride family legacy, social media to fashion their own brand

Names like Navya Naveli Nanda, grand-daughter of Amitabh Bachchan, and Mira Rajput, wife of actor Shahid Kapoor, are beneficiaries of such associations, which brand experts say are driven by virtue of them getting regularly clicked by the paparazzi and their wide social media presence.

Aug 27, 2024 - 21:00
 0  5
Bollywood kin ride family legacy, social media to fashion their own brand
Names like Navya Naveli Nanda, grand-daughter of Amitabh Bachchan, and Mira Rajput, wife of actor Shahid Kapoor, are beneficiaries of such associations, which brand experts say are driven by virtue of them getting regularly clicked by the paparazzi and their wide social media presence.

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