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Bollywood dips in the air as streaming goes seamless
The market for satellite TV rights of Hindi films has plunged over 50% post-pandemic due to streaming platforms overtaking as the second release window. Values have dropped significantly, with fewer films being sold on both TV and streaming. Producers focus on digital rights deals while TV channels adapt to diminishing returns and changing audience preferences.
The market for satellite TV rights of Hindi films has plunged over 50% post-pandemic due to streaming platforms overtaking as the second release window. Values have dropped significantly, with fewer films being sold on both TV and streaming. Producers focus on digital rights deals while TV channels adapt to diminishing returns and changing audience preferences.
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